by Caroline Rennie

When it comes to nutritional information, data is presented relative to “recommended daily allowances”. Innocent Drinks (with the Carbon Trust) estimated the food & drinks RDA for each UK citizen at 2.90 Kg CO2 equivalents. A cheeseburger weighs in at 3.08 Kg CO2 equivalents, exceeding an individual’s daily allowance for all food and drink. (Calculations from Jamais Cascio at OpentheFuture.com)

The RDA in this case is effectively an MDA – a maximum daily allowance. Which suggests that the code orange in the picture on the left should be a deep red instead.

Here are Innocent Drink’s calculations, and how they report them on line: click on the pictures to enlarge.

How do you believe on-pack labelling would affect purchasing decisions?

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