Category Archives: Uncategorized
Can goats help your green initiatives succeed like this?
Its pretty common to want to start your environmental initiatives with activities your colleagues will see and feel and even participate in. Something like recycled paper in the copy room. That can be a success – people get inspired, they notice they can make a difference, and they start having ideas about how to contribute more.
Are your customers facing needlessly unpleasant tradeoffs?
I like to cook by inspiration, which means that when I go shopping I generally trawl up and down the aisles seeing what strikes my fancy. But not with coffee. With coffee I know exactly what I want: very dark roast, smooth, not acidic, espresso grind, with a hint of bitterness to keep it interesting. [...]
Wordling what really matters @ ren-new!
from http://www.wordle.net
Just how transparent is transparency?
by Caroline RennieHow transparent is transparent? Well, how about publishing the webcast of your internal Sustainability meetings and presentations online on a site that has your goals, actions, performance, stories and videos? That’s what Wal-Mart has done here. Mike Duke, the new CEO, speaks to his vision (and how it continues Lee Scott’s) for Wal-Mart [...]
Happy Holidays!
All best wishes for a very Happy New Year! We invite you to pick up a free gift for yourself and your friends here – something to chew on that’s good for a laugh, and good for the heart. And here is a sneak preview of your gift:
How to design for "PreCycling"
by Caroline Rennie Oscar Wilde famously said that “Nothing succeeds like excess”, and the turn of our century certainly seemed to bear that out. But the Intelligence Group, reports Brand Week, has found that ‘excess’ is becoming a dirty word, and leading to changes in purchasing behaviour:“45% of trendsetters and 14% of mainstream consumers have [...]
What were you before you became responsible?
by Caroline Rennie Responsible. What is it that makes companies so love this word? Here a few examples: Jim Quick, President of the Canadian Paint & Coatings Association, says: “products which can’t be recycled, like pesticides, will be disposed of responsibly.” “There is a real need in the marketplace to give consumers ways to safely [...]
Caroline Rennie
Caroline Rennie has worked in the Environmental domain for 25 years with companies, government and NGOs in the US and Europe. She served as Environmental Affairs Director for Schmalbach-Lubeca PET (formerly Continental Can, and, at the time the largest manufacturer of PET preforms in the world) and then Tetra Pak UK. Prior to that she [...]