Is This You?

1.  You’re a business leader, trying to get a handle on sustainability, and what it means for your company:

You might be getting pressure from major clients: We’re greening our supply chain!
…Or pressure from stakeholders: So, how are your products recycled, and where?
…Or pressure from competitors: We’re launching an eco-groovy product that will do for us what the Prius did for Toyota!
…Not to mention the government bringing in new environmental regulations.

Your questions are mostly strategic:

  • Is this a risk for my business?
  • What does the end-game look like?
  • Will this make me money or cost me money?
  • How can it make me more competitive?

You may have thought this could be managed through PR.  But people don’t seem convincecd.  And when you ask the more strategic questions, no-one seems to really understand, and you often get the answer “it depends”…   You need a guide to help you address this sensibly, and find pragmatic actions that will make your company stronger.

2. You are in charge of Sustainability (environment, CSR, or whatever your company calls it) …

and you’re wondering How the heck do I get started and actually get something useful done here?

The problems you are struggling with tend to be pretty practical:

  • How do I measure the true cost – and value – of our waste?
  • Where can I start saving the company money immediately?
  • Who do I get on board for this, and how?
  • How do I influence product development / operations / marketing when they don’t want to listen?

You may have tried some initiatives already: An office recycling programme. An event around Environment Day. You may even have nominated an ‘environment’ team… But the programmes lose energy fast, and you feel you’re wasting your time, or worse…

You want to make changes that work.

Now you need practical help deciding where to act, developing priorities, and communicating internally.

3. You want sustainability to be the way things are done around here.

You could be management, and/or functions like HR, communications,  corporate governance, organizational development…  and you wonder, how do I get sustainability thinking to stick? and how is sustainability different from any other initiatives?  How does it affect my role?
The issues you struggle with run across organisational boundaries and roles -

  • How do we get people in the company to engage with this?
  • What sort of trainings/practices will be most effective?
  • How do we leverage the good work we are doing internally and externally (communications, and PR and marketing…?);
  • How do we build this into processes so that they become routine?

Whichever boat you’re in, we want to work with you to make sustainability profitable.

This involves strategy work with leadership teams; tactical implementation with environment responsibles, and change management with the organisation at large.

So we work with groups and individuals throughout the organisation to use sustainability to find ways to save money, make money and generate loyalty in employees, customers, consumers and stakeholders.

To find out who benefits most from this approach, click here.

To find out more about the approach itself, click here.

Or if you want to cut to the chase, and get started, contact us directly!