Issue: designing a sustainability strategy to increase business with customers
Situation: A service supplier wishing to increase its business with its customers discovered its offer wasn’t considered ‘strategic’. As a result, they didn’t have access to top management.
Solution: ren-new proposed and delivered a three phase programme to
- research what sustainability meant to their customers;
- determine what commitments their customers were making in the sustainability domain;
- develop a strategy to further their customers’ sustainability objectives.
Result: The customer adopted the strategy, and hired a sustainability director to operationalise it.
But sometimes getting things right internally isn't enough - you have to work with and engage external stakeholders. For example...