Issue:  designing a sustainability strategy to increase business with customers

Situation:  A service supplier wishing to increase its business with its customers discovered its offer wasn’t considered ‘strategic’.  As a result, they didn’t have access to top management.

Solution: ren-new proposed and delivered a three phase programme to

  1. research what sustainability meant to their customers;
  2. determine what commitments their customers were making in the sustainability domain;
  3. develop a strategy to further their customers’ sustainability objectives.

Result:  The customer adopted the strategy, and hired a sustainability director to operationalise it.

But sometimes getting things right internally isn't enough - you have to work with and engage external stakeholders.  For example...