Tag Archives: Creating Value
Is your brand getting the support it needs to be trusted?
by Caroline Rennie Currently Trust in institutions, corporations, and industry is at low ebb. The low general level of trust means trust is applied not in a general way, but on a case by case basis (e.g. product by product and brand by brand). In this context, slips can have a disproportionately broad impact and [...]
Lobbying: a proven way to lose money?
by Caroline Rennie The International Energy Agency estimates that coal companies ought to be spending $2 billion a year for ten years on clean coal technologies, and Credit Suisse suggests they should be spending at least $1.5 billion. Actually, coal companies are spending a fraction of that on development, and half again as much in [...]
Brands successfully avoid value from environmental activities
by Caroline Rennie Most companies are wasting their environmental investment – at least as far as reputation goes: while they may be doing, and saying, a lot – the public doesn’t buy their story. Except, that is, Toyota’s. click on picture to enlargesource: MapChange 2008 What’s going on?Let’s look at GM and Toyota. GM is [...]
Is government really setting your environmental agenda?
by Caroline Rennie I don’t think so. Business is. Let’s take a look at Bisphenol A to see why.picture source: tree hugger(referring to Ontario’s ban on BPA in baby-bottles) Bisphenol A (BPA) is a monomer used in the production of polycarbonate plastic, among other applications. It is also an endocrine mimic – affecting our bodies [...]
Hot Sh*t! Cow Power
by Caroline Rennie Too clever. A farm in Vermont wanted to use the offgasses from their cow’s manure to power their farm. Which they have done. But then they went one better – they saw that this power was renewable energy and could fetch a premium. So they worked out an agreement with the local [...]
Who’s policing your environmental claims?
by Caroline Rennie Incidents like the protests around Shell’s disposal of the Brent Spar oil rig have caused many businesses to fear NGOs – worrying how they might attack their business. But as companies seek to profile their environmental credentials, they are finding their most ferocious watchdogs aren’t NGOs. They’re competitors. In a recent example, [...]
Why does Innocent Drinks matter to your business?
by Caroline Rennie The Daily Telegraph reports that Innocent Drinks are not, in fact, as environmentally innocent as Innocent claimed. Innocent’s assertion that “fruit always travels by boat or rail” and processed “in the countryside” are not true – which the company has quickly admitted. Why does this matter to you? It matters because Innocent [...]
Making Green process investment doubly profitable
by Caroline Rennie SC Johnson developed their own rating system for raw materials and has now branded it and licensed the process to a third party (Five Winds International). To give it greater value, they submitted it for prizes and won the (US) Presidential Green Chemistry Challenge Award and the Ron Brown Award for Corporate [...]