Tag Archives: environmental performance
Lessons from . . . Pond Scum?!
Humans are wired to understand and respond to threats like a lion chasing us down. Climate change, population growth, and other stressors happen too slowly for our minds to get around. Furthermore, doubling rates always seem extremely slow – until it’s too late: pond scum with a doubling rate of one day, would starve the life out of a pond just one day after the pond was only 1/2 covered…
How is carbon like reporters in Iraq?
by Caroline Rennie They’re both embedded: journalists in the army, carbon in … everything. When you calculate your company or product’s CO2 impact, you’re not just counting what you added – you’re counting the embodied impacts – the energy used and CO2 released when the materials were made, distributed, manufactured into products, used and even [...]
Exploiting Green Guilt for profit: a lesson from the Catholic Church
by Caroline Rennie Purchases of carbon offsets* by individuals are at an all time high – despite the grim economic news, reports the Washington Post. And this tells us that there is money to be made by businesses who invite consumers to participate in solving environmental problems. A lesson from the ChurchThe Catholic Church has [...]
Why does Innocent Drinks matter to your business?
by Caroline Rennie The Daily Telegraph reports that Innocent Drinks are not, in fact, as environmentally innocent as Innocent claimed. Innocent’s assertion that “fruit always travels by boat or rail” and processed “in the countryside” are not true – which the company has quickly admitted. Why does this matter to you? It matters because Innocent [...]
Making Green process investment doubly profitable
by Caroline Rennie SC Johnson developed their own rating system for raw materials and has now branded it and licensed the process to a third party (Five Winds International). To give it greater value, they submitted it for prizes and won the (US) Presidential Green Chemistry Challenge Award and the Ron Brown Award for Corporate [...]
Retailers & Fortune’s Accountable 100
by Caroline Rennie AccountAbility, which provides Fortune Magazine with the list of top 100 companies with respect to sustainability, has recently come out with its 2007 assessment. While the list is dominated by oil and energy companies – the companies that clearly have the greatest need to position themselves well – it also includes a [...]