Tag Archives: Recycling
My product’s a Zombie!
by Caroline Rennie You may have seen the Monty Python film “The Holy Grail” – in which plague victims are collected and piled high on a cart for removal. One is being carried over his relative’s shoulder and you can hear a cry “wait! I’m not dead yet!”. So it is with many products that [...]
Sustainability can grow your business. Profitably.
Surprised? No need – you’ve heard me right. There doesn’t need to be a contradiction between environment and growth. Whether you are running a company or a market, working on brands or purchasing, you’ll see that going green is a straightforward, step-by-step process that you can drive – in a way that supports you, [...]
Been in this position?
So you’re wondering whether I can really help your business. Have a look at the scenarios below – examples of businesses I work with – and see if any of these challenges remind you of your own: Your customers are demanding proof of sustainability. Your business is getting requests from customers and their customers to [...]
About us
Caroline Rennie Caroline Rennie has worked in the Environmental domain for 25 years with companies, government and NGOs in the US and Europe. She served as Environmental Affairs Director for Schmalbach-Lubeca PET (formerly Continental Can, and, at the time the largest manufacturer of PET preforms in the world) and then Tetra Pak UK. Prior to [...]
How is carbon like reporters in Iraq?
by Caroline Rennie They’re both embedded: journalists in the army, carbon in … everything. When you calculate your company or product’s CO2 impact, you’re not just counting what you added – you’re counting the embodied impacts – the energy used and CO2 released when the materials were made, distributed, manufactured into products, used and even [...]
Your customer goes sustainable – and demands you do the same. Are you ready?
by Caroline Rennie Nestle Waters has told Plastics & Rubber Weekly that it expects its suppliers to be making demonstrable progress towards sustainability: “We are going to be pushing more on our suppliers to figure some of this stuff out” said Kim Jeffery, President Nestle Waters. Are you ready the day your customer tells you [...]
Exploiting Green Guilt for profit: a lesson from the Catholic Church
by Caroline Rennie Purchases of carbon offsets* by individuals are at an all time high – despite the grim economic news, reports the Washington Post. And this tells us that there is money to be made by businesses who invite consumers to participate in solving environmental problems. A lesson from the ChurchThe Catholic Church has [...]
Weee! Stealing a march on your competitors*
by Caroline RennieHP, leading manufacturer of electronic products such as printers, computers, and the like, has implemented a take-back programme in the US with a difference: you can ship any brand’s cartridges or computer hardware back to them – and they will send you a coupon greater than the cost of shipping, towards an HP [...]
How to design for "PreCycling"
by Caroline Rennie Oscar Wilde famously said that “Nothing succeeds like excess”, and the turn of our century certainly seemed to bear that out. But the Intelligence Group, reports Brand Week, has found that ‘excess’ is becoming a dirty word, and leading to changes in purchasing behaviour:“45% of trendsetters and 14% of mainstream consumers have [...]
Caroline Rennie
Caroline Rennie has worked in the Environmental domain for 25 years with companies, government and NGOs in the US and Europe. She served as Environmental Affairs Director for Schmalbach-Lubeca PET (formerly Continental Can, and, at the time the largest manufacturer of PET preforms in the world) and then Tetra Pak UK. Prior to that she [...]