Tag Archives: Smart
This company made their customers raving (green) fans
When I was little my grandmother insisted on buying her groceries at a small shop. We had to stand in line and wait to be served. And when it was finally our turn the old man whose store it was, would shuffle around gathering my grandmother’s order. The process was slow, and [...]
Lessons from . . . Pond Scum?!
Humans are wired to understand and respond to threats like a lion chasing us down. Climate change, population growth, and other stressors happen too slowly for our minds to get around. Furthermore, doubling rates always seem extremely slow – until it’s too late: pond scum with a doubling rate of one day, would starve the life out of a pond just one day after the pond was only 1/2 covered…
What McDonald’s did wrong, and Wal-Mart does better
by Caroline Rennie
McDonald’s could be doing smart, community-building work that builds brand value. But they’re not. Here’s what they’re doing – and what Wal-Mart’s doing better.
The story:
Nigel Haskel, a minimum wage, 21 year old employee, sees a man start beating a woman in the McDonald’s he works in. He intercedes on the woman’s [...]
Lobbying: a proven way to lose money?
by Caroline Rennie
The International Energy Agency estimates that coal companies ought to be spending $2 billion a year for ten years on clean coal technologies, and Credit Suisse suggests they should be spending at least $1.5 billion. Actually, coal companies are spending a fraction of that on development, and half again as much in [...]
Has e-bay done you a world of good?
by Caroline Rennie
e-bay recently launched World of Good – a corner of their site dedicated to products that are certified as sustainable according to criteria available on their site.
So what? you might ask.
So they’ve saved you a mountain of work. In launching their “sustainable” stream, they have teamed up with non-profit organisations that deal with [...]